My Offerings

Problems I solve

Capturing demand for B2B SaaS companies.

The problem

Common Challenges

The Solution

Capturing Demand

Chasing High Volume Keywords

I see many companies wasting time with top of funnel SEO -- but it's too competitive, too expensive, and AI search is wiping out consensus content.

Bottom of Funnel SEO

Forget about [What is X] glossary pages. My unique SEO process helps companies rank for commercial intent 'money keywords' that attract in-market, solution-seeking hand raisers.

Content Gets Zero Traffic

I've seen content teams invest thousands of dollars producing content that will never rank in SEO, and there's no distribution plan either. It's like a musician that writes songs and doesn't consider how to promote the music.

SEO Driven Content Process

I've developed a proven content process that starts with SEO at the beginning, so that content pages are well-engineered to rank for their target keywords and drive meaningful traffic.

High Competition in SaaS

Content teams often have great ideas, but fail to realize that the industry incumbents have already published that same topic 5 years ago. You're probably not going to outrank Adobe or Salesforce.

Long-Tail SEO

Rather than chasing the same oversaturated, high competition topics that have already been covered by the industry giants, my process helps companies embrace the power of long-tail to uncover winnable pockets of high-quality traffic.

Wasted Spend in Google Ads

Competitive SaaS keywords are getting more expensive each year, but that's not stopping companies from blowing thousands of dollars on keywords that will never convert clicks into customers.

Google Ads Optimization

To win at Google Ads, you need to get your hands dirty. That's why my process involves auditing the search terms report and connecting clicks all the way downstream to the pipeline. If the math doesn't make sense, we'll make necessary cuts to drive down acquisition costs.

My marketing superpowers

Join The Waitlist

SEO

Capturing demand by driving bottom of funnel, high-intent organic traffic - “money keyword” SEO strategy focused on improving rankings for commercial intent keywords. Very specialized, using my proven processes that have worked in extremely competitive niches.

Traffic Loss Analysis

Massive deep dive audit on websites that have lost significant traffic. Includes technical review + roadmap for improvement and traffic recovery.

Paid Search

Improving the entire system from top to bottom - eliminating wasteful spending, auditing the search terms report, focusing as much as possible on landing page optimization to squeeze more efficiency out of paid search traffic.

Fractional Growth

Work with me directly as a fractional growth lead focused on capturing demand. This is a much more involved program where you work with me every day. I will lead keyword research, content strategy, technical SEO, paid search as well as 1:1 personnel coaching for newer directors of marketing and inexperienced marketing teams.

Marketing Team Training

I'll host tactical deep dive sessions on things like landing page tear downs, how to do advanced keyword research, auditing Google ads accounts, inbound funnel optimization and beyond.

What I don’t do

Marketing forecasting

Because marketing is unpredictable

Weekly reporting

If you want an analyst, that ain't me

eCommerce marketing

Sorry, not my thing

Product led growth

Too messy

Positioning & messaging

Too painful

Marketing rebrands

I'm not your guy for this

Excessive meetings

I'm a do-er, not a philosopher

Programmatic SEO

Because it fails more than it succeeds

Reputation built on outcomes

See what clients are saying.

Gabe Larsen

CMO at Kustomer

Gaetano is an SEO genius. He ranked us in the top Google positions for high difficulty keywords targeting our top competitors including Zendesk and Intercom. There is nobody better than Gaetano when it comes to B2B SEO.

Hari Ravichandran

CEO at Aura

Gaetano built the foundation for Aura’s organic growth engine. He developed a winning content strategy that took us from 0 to over 200,000 monthly visitors in 1 year.

Alice de Courcy

CMO at Cognism

He’s the real deal — Gaetano helped us transform our strategy and he gets in the weeds, not just a top level strategist.

Barry Nyhan

Head of Growth at Workvivo

Gaetano is the advisor every B2B SaaS growth team dreams of. He helped us achieve 2x pipeline growth from Paid Search.

Ron Grinblat

Director of Growth at Wagepoint

Gaetano is truly one of the best growth consultants I have ever worked with. We saw a 35%+ increase in website traffic within 6 months of working with him.

Eric Siu

CEO at Single Grain

Gaetano is one of the top marketing consultants who actually gets business results. He’s a true 10x marketer, especially when it comes to SEO for B2B SaaS.

Kyle Lacy

CMO at Jellyfish

There is nobody better than Gaetano for all things SEO. I will never NOT hire this guy.

Silvia Valencia

VP of Revenue Marketing at Docebo

Gaetano is well known for his demand capture / SEO expertise, but he truly is a master of all trades. He is both strategic and tactical, and knows how to get things done.

Chris Orlob

CEO at PClub.io

Gaetano is the smartest mind in SEO I’ve ever worked with. He significantly grew our organic traffic.

Pete Lorenco

VP of Marketing at HYCU

Gaetano increased organic traffic over 100%. He owned everything from sourcing backlinks to helping outline and produce pages that immediately ranked on page 1 of Google.

Need help?
I got you.

You'll work directly with me. This isn't a typical agency where the founder sells you a dream and then you work with entry level marketers.

Oh, and there's no commitments either. All projects are month to month.

Let's Talk